The Essential Signages for Restaurants
Signs are an essential part of any restaurant. Whether you own a small café, a bar, or a food truck, custom restaurant signs show customers what you offer. Without the required signs for restaurants, customers would not know where to go and how to enjoy their menu.
Restaurant signage also plays an essential role in:
The Six Signs You Need at Your Restaurant
You will need different signs to communicate various promotions, instructions, and other information to customers. Here are the signs every restaurant should have:
A-Frame signs are used for seasonal or temporary displays like daily or weekly promotions, discounts, and special menus. You can also showcase updated information like new store hours, take-out and delivery options, or a new menu item. A-frame signs are the go-to for these temporary displays since they’re easy to set up along a sidewalk and store after closing. You can order the sign with a frame or simply buy just the sign for updating your informational or promotional display.
Poster signs are a sturdy yet lightweight alternative for temporary outdoor displays. The posters are made of waterproof material that is long-lasting for both indoor and outdoor use. Display a colorful sign to announce your grand opening or a brand-new dish. Poster signs are also the go-to display for occasions like a special, personalized events in your restaurant. Have a poster sign created in case a customer books the restaurant for their party or private celebration. Poster designs are available in the standard square or rectangle. You can even opt for fun shapes such as the oval, circle, house, or arrow.
Vinyl banners are the largest signs usually displayed around the restaurant's vicinity. Display a banner in high-traffic areas like walkways or roads for passersby to see. The larger your sign, the more likely it is to get their attention. As potential customers see the banner on the way to work, they’re more likely to remember your restaurant and check it out.
Aluminum signs are displayed outdoors to signify an entrance or exit, show the parking area, direct traffic flow, or warn people away from restricted areas. These are useful in restaurants for the staff and kitchen areas. The aluminum material can withstand challenging weather, lasting for the long term
Window clings are the signs placed on storefront windows or clear glass doors. They usually show the restaurant’s opening hours when seen on a door. The design can also include your company name and logo. You can also decorate the storefront windows with a special promotion or menu offering. It’s one of the largest and loudest ways to call attention from outside your business.
Floor graphics inform customers of essential protocols like social distancing, where to stand in line, or directions to a particular area. If your restaurant or store has enough space, you can print several floor graphics reminding customers to stay six feet apart and line up in the designated area. Floor graphics are available in indoor and outdoor-friendly materials to keep the sign intact.
How to Effectively Create Your Signage Design
Your restaurant signs need to be straightforward and easy to read for customers to follow and act on. Follow these tips while planning and executing the look of your restaurant signboard ideas:
Make it clear and easy to read. The main message or call-to-action in your sign should be easy to read. Potential customers only have a few seconds to read the sign, whether passing by or stopping to take in all the information. Your outdoor restaurant signs’ highlight must be the first thing they see based on the distance built for the display.
Stick to a simple design. Add only the most essential elements to the custom restaurant signs. Anything more complicated than the main message, your logo, and your company name could distract anyone from reading further.
Use colors that complement the design and central message. Apply foreground and background colors that complement one another. The background color should not overpower the text on your sign. Stick to darker shades for the text and a lighter one for the background, so everything is easy to read. If you want to use lighter colors on the text, apply a darker background color so that anyone can read the former.
Keep your logo and other relevant images easy to identify. Display restaurant signs to represent your business. Make sure your logo and company name are easy to see. The logo will help reinforce your restaurant's unique offerings.
Restaurant signs are essential to promoting, showcasing, and identifying your business. They are one of the most cost-efficient ways to increase the restaurant’s visibility and boost the recall of your business. Informational signs like aluminum ones and floor graphics give important instructions. Start choosing and creating the signs your restaurant needs today.