Optimal Sizes & Formats for Real Estate Signs

Written by UPrinting - Updated on August 30, 2024

Real estate signs are the best form of marketing that property businesses can use to promote their inventory. Today, real estate signs come in many formats and sizes, and picking the correct ones for any event or promotion can help new houses, office spaces, and other properties stand out and attract more potential buyers. The right signs make listings easier to see and help people connect with agents, increasing the chance of turning more promotions into sales. In this article, you’ll learn about some of the popular types of real estate signs and the best sizes for each.


Real Estate Signs Common Sizes
Yard Signs 18" x 24" and 24" x 36"
Real Estate Riders 6" x 24" and 6" x 18"
A-Frame Signs 24" x 18" and 36" x 24"
Sign Posts 18" x 24" and 24" x 36"
Directional Signs 18" x 24" and 12" x 18"

Real Estate Yard Signs

Choose yard sign sizes that maximize visibility without overwhelming the property's appearance. This will ensure the sign is easily noticed from the street and help attract potential buyers.


  • Common Sizes:
    • 18" x 24": A balanced size, easy to install, and visible from a distance.
    • 24" x 36": Offers greater visibility, especially on larger lawns.
  • Uses: Typically used to advertise properties for sale or rent. It can also be used to signal that a property has been sold.

Real Estate Riders

Riders add essential details to the main yard sign without cluttering and obstructing space. This makes additional information easier to read. Most rider signs are made and sized to complement the yard signs they are attached to.


  • Common Sizes:
    • 6" x 24": This size provides ample space for important details like "Sold" or "For Rent."
    • 6" x 18": A more compact option that offers clear messaging.
  • Uses: Small signs above or below the main yard sign convey additional information.

Real Estate A-Frame Signs

A-frame signs offer excellent portability and quick setup, perfect for temporary use. Choose the proper sizes to ensure the messages are easy for passersby to read and increase foot engagement.


  • Common Sizes:
    • 24" x 18": Easy to carry and set up, with sufficient space for clear messages.
    • 36" x 24": Larger size offers increased visibility from a distance.
  • Uses: Portable and freestanding, ideal for open houses or directional purposes.

Real Estate Sign Posts

The elevated display of these signs enhances property visibility, showing a polished, professional design. Going for a larger size and height can draw attention, particularly in high-end areas, highlighting the property's appeal.


  • Common Sizes:
    • Sign panel size 18" x 24": A standard size that fits well with most posts.
    • Sign panel size 24" x 36": Provides a more prominent display.
    • Post height 6' - 8': Elevates the sign for enhanced visibility.
  • Uses: Vertical posts with hanging signs are often used for higher-end properties. The signposts are also perfect for hanging other signs and riders.

Directional Real Estate Signs

The sizes of directional signs should strike a balance between visibility and practicality. They should be large enough to grab attention at busy intersections but remain easy to handle and place in optimal locations.


  • Common Sizes:
    • 18" x 24": Highly visible to passing drivers, ensuring they see the direction.
    • 12" x 18": Compact yet effective for guiding traffic.
  • Uses: Guide potential buyers to the property, typically placed at street corners or busy intersections. These signs are often mass-produced to point the property to potential buyers properly.

Selecting the right size and format for your real estate signs is essential for maximizing their impact and effectiveness. By carefully choosing the appropriate options for your message, target audience, and location, you ensure that your signs are visible, professional, and engaging. This in turn helps attract potential buyers and communicate your message clearly. Optimize your real estate signage and enhance your property’s visibility with UPrinting, as we help you find the proper sizes and formats to go with your property marketing.