The Ultimate Guide to Essential Business Card Information

1. Logo

As a branding tool, the business card should highlight the logo front and center. Your logo is what every customer will associate with your business. Ensure the company logo is the first thing they see and include design elements that you want customers to associate with your brand. This move increases the likelihood of potential customers or business partners remembering your company upon seeing the logo elsewhere.

2. Company Name and Tagline

Your company name may or may not be part of the logo. If it’s not, you need to create a design that places the name below the logo. Make sure there is enough room between the elements so each branded part can “breathe.” Plan the negative space around the logo and text to balance the overall layout.

3. Your Name

Print the name you’ll be using when introducing yourself in-person to a potential client or customer. For example, you want to indicate your name as “Alex” rather than “Alexander” if that’s the name you usually go by. No need to put your second or middle name, either. By doing so, you won’t have to re-introduce yourself at the next meeting or call.

4. Job Title

Why would your potential customer want to contact you in the first place? Tell them exactly what you do on your card. While they might not remember your name, they would still know what you do when you clearly indicate what your specialty or job is.

5. Website Address

Your customer may need more information to seal the final deal. Make sure your website is updated, and the address is easy to read. The website will sell and reinforce all the other information your customer needs to know.

6. Contact Details

Other customers prefer to get details through a one-on-one conversation. List down the best ways your customers can reach you. Make sure your contact information, such as your email address and phone number, is updated. If you want your prospective clients and customers to contact you by phone or email, make the font size or style distinct over all other details.

Front of the Business Card

The front of your business card shows all the relevant brand elements seen in other promotional tools of your company:

• • Logo
• • Company name
• • Optional: tagline

Back of the Business Card

The backside shows who to contact and all the relevant ways to reach the individual:

• • Name
• • Job title or position
• • Contact details
• • Website
• • Social media

Printing Guidelines

The above elements will only look good if you follow the printing guidelines. All available business cards come with downloadable templates that show where to place the text and images accurately. The lines ensure that no detail is cut or removed in the final production of your business cards. Below are the guidelines that appear in each template for your reference:

• • Safe Zone surrounds the area that should contain the essential information listed above. Do not go beyond this area when laying out the contact information and other vital details.
• • Trim is the actual size of your business card and is where we cut to achieve the final dimensions.
• • Bleed is where you’ll extend the background color to ensure no blank space in the final print.