Why Waterproof Labels Make a Difference for Product Packaging and Branding
Written by UPrinting ● Updated on December 03, 2024
Choosing the right product label for your business is a crucial step. Labels can make or break the first impression of your product, so it’s important to consider factors like material, design, and durability. For those just getting started, one of the most important aspects to focus on is whether your label needs to be waterproof. It may seem like an extra expense at the start, but it's a key feature that can pay off dividends.
What Makes a Label Waterproof?
When it comes to labeling, waterproof materials are designed to resist water damage, ensuring that your label stays A-OK even when exposed to moisture. Waterproof labels are made from special materials like BOPP, laminated film, or vinyl, which have the ability to withstand water, oils, chemicals, and even high temperatures.
These materials are typically made from synthetic polymers or coatings that prevent water from penetrating the label. These materials are non-porous, meaning that water cannot easily seep into the surface and cause the label to degrade or get damaged.
Waterproof labels are often coated with a layer of durable resin or vinyl to protect the print or design from being smudged or washed off. This makes them ideal for outdoor products, food packaging, and other items exposed to moisture.
Common Uses of Waterproof Labels
Waterproof labels are commonly used in industries where moisture is a concern. Here are some of the more popular uses:
- Outdoor products: Gardening supplies, sports equipment, camping gear
- Food and beverage: Canned goods, bottled drinks, condiments
- Personal care items: Shampoos, soaps, lotions
- Cleaning products: Detergents, disinfectants, sprays
What Types of Labels Are Waterproof?
There are several different materials used in waterproof labels. Each material has its own unique properties that make it more or less suited for various uses.
- Paper Labels
While most paper labels are not waterproof, there are options available that have been coated with a layer of water-resistant material. This type of label is ideal for indoor use or items that will be exposed to occasional moisture. It’s a cost-effective solution for products where extreme waterproofing isn’t necessary. - Plastic/Film Labels
Plastic-based labels, including those made from polypropylene or vinyl, are among the best options for waterproof labels. These materials are highly resistant to water, oils, and chemicals, making them perfect for products exposed to harsh environments. BOPP labels are also food-safe, making them the best option to use for food labels. - Textured Paper Labels
Textured paper labels are often used for premium products and can be waterproof when coated. These labels give a high-end look but offer the same protective benefits as standard paper labels with the added bonus of texture. These are often used with wine bottles and can be refrigerated. When submerged, the label may degrade. - White Paper (Sheet) Labels
Some manufacturers offer white paper labels that can be water-resistant, but it’s important to note that these should be used carefully as they may not withstand extended water exposure.
Waterproof Labels vs. Water-Resistant Labels
Waterproof labels are fully resistant to water exposure, meaning that they can withstand being submerged or soaked without losing their functionality. On the other hand, water-resistant labels can handle some exposure to moisture, but they are not designed for extended contact. Waterproof labels are ideal for products that will be in constant or high moisture environments, while water-resistant labels are suitable for items that will occasionally be exposed to moisture.
How to Know If a Label Is Waterproof
It can sometimes be tricky to figure out whether a label is waterproof just by looking at it. Here are some simple tests and tips to help determine if a label will withstand water:
- Check the Specifications: Most manufacturers will indicate whether a label is waterproof on the product description. Getting your labels from reliable, professional printers can ensure that the labels you print meet the requirements you need.
- Conduct a Water Test: Gently drip or spray water onto the label. If it absorbs, fades quickly, or the color runs, it’s likely not waterproof.
- Look for Lamination: Waterproof labels often have a glossy or matte laminate coating that helps protect the print and material from water.
Choosing the right label material is a fundamental step in the design process, especially when waterproof labels are a necessity. Waterproof labels offer durability, protection, and longevity, making them an ideal choice for products exposed to moisture. With the right design, material, and adhesive, your product will look its best while staying protected from the elements.
