Every Door Direct Mail

Hassle-Free and High-Quality Every Door Direct Mail® Printing

Need to create personalized messaging that will reach your target demographic? Print EDDM®-compliant postcards that fulfill the USPS’ requirements. This direct mail strategy lets you reach a specific demographic at affordable rates. You can easily promote your business and expand your current market reach. Just use the USPS’ mapping tool to see which postal route fits your potential customer profile based on demographic data like age range and household income. Once your postcards are ready, USPS will deliver your message to every address in the selected postal route.

This removes the need to upload a mailing list or include a postage permit. At UPrinting, we take care of every customization detail, from sizes that fit EDDM® postcard requirements to cardstock that endures multiple handling.

Understanding EDDM Full Service vs. Print Only

We offer two EDDM (Every Door Direct Mail) options: Print and Mail (Full Service) and Print Only.

Full Service EDDM simplifies the entire process. You can do everything from our website: select delivery dates and routes, upload your design, and complete the checkout with postcards, service fees, and postage included. We handle the printing, processing, and delivery to the post office, with no limit on the number of postcards sent.

Print Only EDDM involves a more hands-on approach. We print and ship your postcards to you, and you manage the rest from there. This includes creating a USPS account, selecting mail routes, completing USPS paperwork, paying for postage, preparing route bundles with facing slips, and delivering the postcards to the post office. Note that there is a maximum of 5,000 postcards per day.

Choosing between these options depends on your needs. Print Only gives you more control but requires a little more effort, while Full Service provides convenience and efficiency, taking care of all the logistical steps for you.

Carrier Routes

Make sure your postcards land in the right hands. Full Service EDDM® lets you pinpoint the exact routes your product goes to, ensuring that your target demographic receives your messages loud and clear.

Full Service Every Door Direct Mail®

Choose Your Mail Routes and Delivery Dates: Select the areas you want to reach and when you want your mail to arrive.

Design and Upload Options: Upload your files or let our print specialists assist you in creating a unique design.

Comprehensive Handling: We manage the printing, processing, and delivery to the post office for you.

EDDM® Postcard Printing Guidelines

We print approved EDDM® sizes on your choice of durable 14 pt. or 16 pt. stocks.

Direct mail postcards' available finishes include matte, gloss, and high-gloss UV. You also have the choice to use standard EDDM® retail indicia or to have your indicia on your artwork file. Together, these options allow you to create quality postcards in EDDM® compliant sizes and formatting that suit whatever artwork you have.

Optional bundling in sets of 100 is also available to meet USPS requirements for EDDM®.

You can also download any of these free postcard templates and mailing guides in your preferred size and file format. Available in AI, JPG, PDF, PS, and PUB formats.

How to Craft an Effective Direct Mail Message

Stick to one main purpose for your EDDM® postcard.

Are you promoting a new product line or store opening? Are you a realtor announcing your next open house? Or do you simply want to greet both old and new customers during the holidays? Decide on your postcard’s central message and design every element to serve this purpose.

The simpler, the better.

You probably have a lot to say but a simple message comes out clearer. Focus on the purpose of your direct mail postcard. Otherwise, you distract customers with information that may get in the way of your end goal or call-to-action. Make sure everything on the postcard leads and helps the recipient toward the desired action.

Formulate a design strategy.

Your postcard needs to do more than look nice. The message should appeal to your target demographic and be readable in one glance. A call-to-action must be clear so the EDDM® postcards serve their purpose. Align the message such that it leads your recipient to the call-to-action.

You can also personalize the message and images according to your chosen demographic. See what colors, tone, and images match so it can appeal to your target market. To narrow down your design choices, try to imagine the demographic’s lifestyle. Activities like their outdoor hobbies and food preferences help in envisioning what attracts your selected recipient.

Printing & Ordering is Easy

Ordering EDDM® compliant postcards is easy if you choose a professional EDDM® printer. Download our postcard templates and mailing guide in the size and file format you need. Use these templates with your preferred design tool to account for the bleed, trim, and safe zone for your artwork, as well as to account for technical mailing requirements. When you’re ready to print, just select the options you need, and upload your file. You can get your finished EDDM® postcards in as soon as 1 business day and start selecting postcard mailing delivery routes at your local post office through bundle mailing with USPS.

Resources:

8 Postcard Printing Tips Your Printer Forgot to Tell You
Direct Mail Postcard Ideas

EDDM® and EVERY DOOR DIRECT MAIL® are trademarks of the United States Postal Service.

UPrinting is an independent provider of Every Door Direct Mail® products that are not associated with nor sponsored by the United States Postal Service.

EDDM® Postcards FAQs