Tri Fold Brochures

Create an eye-catching cover. You never get a second shot at impressing your audience. The cover is the first thing people see when they read your brochure and you only have a few moments to engage them. Bring life to your brochure cover with stunning graphics, a powerful headline, and bold colors. You can also splash the cover with your most irresistible deal or event title.

Use high-quality photos. It’s easy to lose interest in a brochure that has pixelated or distorted images, but you can avoid this by using high-resolution photos. Depending on your budget, you can secure professional-looking photos through free or paid stock photos, staging a photoshoot, or drawing graphics yourself.

Use fonts that are easy to read. A brochure’s readability relies heavily on your font choice and it’s crucial that you keep people engaged. When designing your trifold brochure, go for the less busy fonts and stick to a maximum of two typefaces for the entire material, including your brand name’s font. You can experiment with minimally decorative fonts for your headline and simpler fonts for body texts until you achieve a balance.

Pay attention to white space and margins. A trifold brochure may give you six panels worth of space but it doesn’t necessarily mean you need to fill every square inch of space. Sometimes, maximizing your paper or cardstock means going easy on the content you’re putting in and giving the readers’ eyes enough room to breathe, so to speak. Thus, the white space between images, text boxes, and graphics. You should also be mindful of the margins between panels and make sure any design elements, should they overlap between folds, are balanced.

Use your company colors. It’s easy to get overwhelmed by colors when faced with a color wheel or a Pantone chart. When this happens, recenter your focus to your brand colors or the colors used for the specific product or event you’re promoting. By keeping your brochure design consistent with the rest of your marketing materials, you increase the chances of positive brand recall.

Put up your best offer front and center. Everybody loves a good deal so make sure that yours is easily noticeable in your brochure. Whether it’s a discount, free shipping, early bird registration rates, or gifts with purchase, display the details prominently and find subtle ways to repeat them, say with a call to action or a summarized list on the back page.