How to Choose the Right Paper Type

Choosing the right paper type in the printing industry is essential for exceeding project expectations. Whether you are producing business cards, brochures, or booklets, understanding paper weight can greatly influence the quality and perception of your printed material.

Types of Paper

• Bond paper is a foundational element in office environments. Known for its versatility, it is typically used for letterheads, business forms, and photocopying. The weight of bond paper can vary, ranging from a practical 20 pounds to a more substantial 32 pounds, catering to a variety of office needs.
• Text paper offers a step up in terms of thickness and durability. This type of paper is often used for the pages of books and brochures. Available in 60 to 100 pounds, text paper is ideal for projects that require a balance between durability and a fine finish.
• Cover paper, also known as cardstock, is preferred for projects that demand sturdiness and a premium feel. Its significant thickness and rigidity make it perfect for business cards, postcards, greeting cards, and invitations. The weight of cover paper is measured in points and varies greatly, reflecting its substantial nature.
• Coated paper is distinguished by its smooth, polished finish, which can range from matte to glossy. You’ll find this type of paper more in high-end printing such as photographic prints, magazines, and book covers. The weight of coated paper varies, influenced by the type of coating and the base paper.

Differences Between Paper and Cardstock

• Thickness and Rigidity: Cardstock is thicker and more rigid compared to standard paper. This difference is often noticeable to touch and in the paper's handling.
• Weight and Measurement: The weight of cardstock is typically measured in points (pt), reflecting its thickness, whereas standard paper weight is measured in pounds (lb).
• Usage: Standard paper is commonly used for everyday printing needs, such as documents and letters. In contrast, cardstock is more popular for durable and presentation-quality prints like business cards, invitations, and covers.
• Print Compatibility: While most printers can handle a range of paper weights, heavier cardstock may require a printer with higher specifications, usually involving professional-grade equipment.

Pounds and Points

Pounds (lb) and Points (pt) are the units of measurement used to indicate paper weight.

Pounds (lb), in the context of paper weight, is exactly what it implies: it refers to the weight of the paper. The weight of paper stock is indicative of its thickness: the thicker the stock, the higher the weight. This weight can range from 20 to 140 pounds, as it varies based on the material from which the paper is made. For example, a good quality bond paper typically weighs between 20 and 80 pounds. In contrast, cardstock, being heavier, ranges from 50 to 140 pounds.

It's important to note that the 'pounds' measurement does not refer to the weight of individual sheets of cut paper. Instead, it is determined by the weight of a ream of uncut paper. A standard ream consists of 500 sheets, and this is weighed before the paper is cut into smaller, more popular sizes such as Letter or Legal. This weight, measured in pounds, is used when identifying and categorizing paper products.

Points (pt), on the other hand, measure the thickness of a single sheet of paper, recorded in thousandths of an inch. For instance, a paper that is 10 pt is 0.010 inches thick. This unit is typically used for thicker papers like cardstock, where thickness is a more critical aspect than weight.

Choosing the right paper type is a balance of understanding the purpose of your printed material, the printing method, and your budget. By selecting the appropriate paper type, you can significantly enhance the effectiveness and perception of your printed projects.

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