A Guide to Effective Open House Directional Signs
Real estate has always revolved around properties like homes and offices and how agents market them to their clients. Now, there are various methods for promoting real estate businesses, from online promotions to trade shows and leads, but showcasing the properties directly to ready clients is a surefire way to convince them to become customers. This is where the open houses and the directional signs for homes come in.
Open houses are still an effective sales and marketing method for most real estate agents. While only 2% of buyers choose this option first, these clients will most likely purchase their homes. As for the signage, open house signs do not just promote real property, they also point clients toward their dream homes and to agents that will help find their homes in the future. According to the NAR, only 4% of customers are convinced to buy homes via open house directional signs. However, another 5% are pointed by these signs to the right real estate agents who will help them with their home search.
Agents find open houses more rewarding when they utilize reliable direction sign strategies for their events. These usually involve two essential elements: signage production and installation during open house events.
Designing and Making Your Directional Sign
Utilizing open house directional signages often begins with the design. As a realtor, you want to use the best signs to direct clients to their dream homes or, at least, point them toward your direction for future real estate ventures.
Start by choosing the types of signs you can use. A-frames, riders, yard signs, and billboard banners are widely used during outdoor real estate events. These signs also usually adhere to the local regulations within the different areas, which we'll tackle in more detail later. But going back to the signs themselves, each of them serves a unique purpose depending on the location and visibility needed:
- A-frame signs are excellent for streetside promotions and could point clients toward the houses near the area.
- Yard signs can also be seen from a distance, which helps clients in cars know where the open houses and properties are located. They are also durable enough to withstand the changing weather.
- Real estate riders can be used to add additional directional information, such as arrows or mini-maps, guiding potential buyers to the property.
Once you've chosen the sign types for your open house, you can add the information and designs you want customers to see. Essential details like the realtor's name, property name, address, and contact information are needed, especially for future referrals.
You can also add designs and motifs on your directional signs, depending on the theme and tone of your open house. You can choose a cheerful, welcoming vibe or a more professional appearance with more details and information.
The last step involves selecting the best materials for the signs. High-quality materials and printing always ensure durability and visibility. You can rely on a professional online printer like UPrinting for this.
You may also want to balance the quantity and quality of your signs, especially if you are on a budget. Use many directional signs to significantly improve your chances of directing more potential clients to your listings.
Directional Sign Installation and Maintenance
So, you now have your directional signs ready for your open house—great! The next part involves setting up and installing your signs near the area. This part requires a lot of strategy and planning, especially since different locations have rules and regulations regarding the sign sizes and duration of their installation.
An example is Kitchener, Ontario's updated rules, which only permit certain signs to be placed for homes and specified areas. In Arizona, directional signs are classified as "temporary signs" and should not block the right of way.
If you are hosting an open house, check with your local organizations and government about the signs you'll have set up. Once you get the approval, you must follow the guidelines in your area until your open house finishes and you are ready to take the signs down.
Choose Your Sign Accessories
Part of the installation strategy is using the proper peripherals and accessories to put up your directional signs properly. Many printing services provide durable sign accessories like proper stands, ropes and grommets, A-frames, and yard sign frames to hold your directional signs and keep them set up for the rest of your campaign. You'll also need to check the positioning and level of the signs, so they do not violate any regulations or restrict people's movement.
The last step after the installation is sign maintenance. Most locations add to their sign regulations the durability and integrity of the signs, including readability and visibility. Try doing regular check-ups to ensure the signs remain appealing and accurate the entire period they are displayed. You'd also want to ensure people can see these directional markers clearly and read their content correctly. Once the open house ends, you can finally take down the signs and reuse them for future open houses.
Some Final Thoughts
Creating effective directional signs for open houses involves a combination of informative design and strategic placement. From adding all the details in a creative and eye-catching way, to the precise and structured way of installing and maintaining the directional signs, you can increase potential clients to your open house, enhancing the chances of a successful sale.
