- High-quality full-color printing
- Folds keep information organized
- Choose between durable paper and cardstock
- Create a brochure based on a custom size
- Customize based on your specifications
Brochures
Features
- High-quality full-color printing
- Folds keep information organized
- Choose between durable paper and cardstock
- Create a brochure based on a custom size
- Customize based on your specifications
Maximize High-Quality, Organized Brochure Printing
Maximize High-Quality, Organized Brochure Printing
Brochure printing is part of every successful marketing campaign. Give away brochures at conventions, highlight details about your new collection, or include them with every new customer purchase. They are an effective, versatile, and affordable promotional tool.
It would help if you had a fold that complements your brand and brochure design. Please choose from our nine available brochure folding formats.
2-Panel Folds
Bi-fold
As its name indicates, this brochure contains two panels with enough space for lengthy text or large images.
Trifold
The trifold is folded twice to create three panels for a short, visual, and informative brochure. It is the most popular folding option.
Z-Fold
This commonly used brochure has six printed panels on both sides.
Gate Fold
The gatefold has two cover panels that open up to reveal a larger third panel.
4-Panel Folds
Four-panel folds are great for brochures that need to contain more information while still keeping them perfectly organized.
Accordion Fold
This brochure fold forms a zigzag pattern.
Double Gate Fold
This fold is similar to the gate fold, with an extra fold in the center. It is also known as a closed gatefold.
Double Parallel Fold
This fold is folded equally in half then folded again in the same direction.
French Fold
The French fold is folded in half horizontally and then vertically folded in half to create the four equally sized panels.
Roll Fold
Roll fold is folded three times from right to left. Each panel is directed to fold toward the left.
We print brochures for you on three premium paper coating options. Glossy paper is vibrant, while the matte’s smooth surface is elegantly subdued. All brochures are printed on paper stock and 10 pt. cardstock is folded before printing.
You can upload a ready-made design or create your brochure with our design tool. Make a new design today and have the order shipped anywhere in the US. Start brochure printing for your marketing needs today.
Brochure Printing FAQs
1. Cover - A central image that immediately conveys what your product or service has to offer. Include your company logo and name so customers make the association.
2. High-Resolution Images - Use 300 dpi images for your brochure design. This resolution ensures the photo won’t be blurry upon printing.
3. Features and Benefits - The copy should elaborate on your product's or service's main selling points. Break it down in a list format or several sections for easy reading.
4. Call to Action - Include discount coupons or promos in the brochure to drive traffic to your store or e-commerce site.
5. Contact Information - Don’t forget to place all your company’s contact information, such as a telephone number, address, email address, and website for the customer’s preference.
Note: If you are mailing this product, please confirm that your mail addressing machine can print on the laminated surface. If unsure, please call to request a sample before placing your order.
Brochures are practical marketing tools used to promote your information-heavy campaigns. They can be laid out like a take-out menu containing listings of different products and services; or as travel and events guides. Brochures come in standard and custom sizes. Read on to learn how to create standard brochures that will work best for your business.
Brochure Sizes, Folds, and Sample Designs
The information you will include determines the brochure size suited for your business. There are five standard brochure sizes — which you can combine with five popular types of paper folds. It helps to create an outline of your content to have an idea of the size that best works with your material.
The final folded size of your brochure depends on the combination of: flat paper size, fold, and orientation (horizontal or vertical). We have blank brochure templates for standard brochures that you can download to guide you in creating a layout — or you can download the templates below.
Brochure Size for every business
Standard brochure sizes from 5.5" x 8.5" to 8.5" x 14" are used by businesses that wish to spread information about their products and services. Below are examples of industries and/or events where we can use these sizes:
- Services - A good example of this would be photography studios. These brochures can feature sample works, special packages, and contact numbers.
- Medical - informative guides that summarize health care facts, medical conditions, health concerns, and general first aid topics.
- Real Estate - Description of commercial and residential properties and property information such as the address, property specifications, and contact numbers
- Trade Fair - participating companies in these events have an opportunity to communicate with their audience through brochures. They can showcase and demonstrate their products and services and position their brand among competitors.
- Non-Profit Orgs - these organizations use brochures to explain advocacy, history, and mission to gain support from potential benefactors and the general public.
On the other hand, the larger brochure sizes, 11” x 17 and 11” x 25.375, are more appropriate if you want to have more detailed content because some businesses would require image-heavy content.
- Amusement/Theme Park Brochures - a definite need for theme parks to have because this informs people of featured attractions, rides, and other events.
- Mini maps - map representations are especially helpful for tourists to guide them throughout their trip. Ideally, mini-map brochures contain street names and popular landmarks. These are displayed on hotel counters and souvenir shops. A more detailed map may need custom sizing and options.
Tips on Text Layout
One challenge in designing brochures is creating the layout without crowding the copy and images. You should maximize space and position the design elements for a visually appealing design:
It helps to ask an opinion from a friend on your font legibility and overall design before printing it.
If you need sizes other than the standard options, UPrinting offers custom brochures up to 11” x 17” for digitally printed runs and 27” x 39” for offset jobs. All you have to do is to fit in your content, images included, and we will make sure your design is print-ready with our free proofing service. For more information on brochure printing, call us at 1-888-888-4211 or chat with our friendly representatives. Our lines are open 24 hours from Monday to Friday and from 8 am to 9 pm on weekends and holidays.
Fonts
- Choose easy-to-read fonts (i.e., Garamond, Helvetica, Times New Roman, or Century).
- Use a sans serif font, such as Arial, for captions or small type.
- Limit your font choices. Using more than two types of fonts will make your brochure messy, unprofessional, or playful.
- Use highlighting techniques – bold, italic and bigger font size — instead of varying font styles.
- Use a bigger text size for headlines and calls to action. Although not always, font size can be relevant to the importance of information.
- Choose font sizes that are proportionate to the size of your brochures. To help you decide on the font size, assess how many words you want to fill the space with.
- Use 12-point font for the body, 10-point font for captions, and 14- to 22-point font for headlines. These are recommended sizes, but your choices will depend on the overall look of your design.
Text Alignment
- Avoid putting borders on your paragraphs unless needed.
- Break long paragraphs into bullet points. Walls of text can discourage people from reading further, and bulleted information is easier to recall.
- Use proper typographic alignment (flush left, right, justified, and centered) for a neat layout.
- Align design elements — headers, images, and text —properly.
- Make spacing consistent throughout your design. Remember to leave white space on your layout to give your content a balanced look. This helps make your design easier to read.
Size. Color. Material. It's all here, and more.
6 Paper/Stock Options
100 lb. Paper Gloss
- The most popular and highly recommended choice
- Thicker than a standard magazine page
- Gloss coating is smooth, shiny, and fade-resistant
- Great for artwork that has images and text
- Foldable and easy to keep for future reference
- Gloss coating comes with a shiny finish and prints colors in vivid detail
- Has a fade-resistant surface
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100 lb. Paper Matte
- Thicker than a standard magazine page
- Matte softens colors for a more elegant look
- Less glare makes text easier to read
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10 pt. Cardstock Gloss
- Durable cardstock that’s scored prior to folding
- Glossy finish provides vibrant coloring
- Scratch and scuff-resistant coating
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10 pt. Cardstock Matte
- Durable cardstock that’s scored prior to folding
- Matte coating produces an elegant, muted hue
- Writable surface for ballpoint pens and permanent markers
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70 lb. Paper Uncoated
- The thinnest and lightest paper stock available
- Thrice the weight of regular (20 lb.) copy paper
- Ideal for brochures with return forms
- Has a smooth, writable surface on both sides
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80 lb. Paper Gloss
- Slightly thicker and heavier than 70 lb. paper
- Medium weight makes it easy to hand out
- Gloss coating brightens colors and adds shine
Brochure templates.
Save time by using our free templates. Our templates have been set up with proper bleeds and margins, assuring your print job turns out accurately. To download, select a file type and click on the size below. Note that all sizes indicated show the brochure measurements before folding.
Customer Questions
We can only print a file as good as the file that was sent to us. That being said we recommend that the customers send us a file that has at least 300 DPI resolution for the best results.
That sounds heavy for regular paper stock. We would advise you to use a card stock. If you have time, please order our Offset Printing Sample Kit so you can check if the 14 Pt Cardstock is suitable. We do have other options for 17 pt cardstock but this would be custom and you would need to speak to a Custom Representative to get a quote.
No. We use a gang run system on an offset press so each design basically has its own set up cost and that is reflected on the pricing tool. Each design you submit will count as a separate order. Price per brochure only improves if the quantity per order increases.
Based on our experience, the type of paper you select depends on how you see your end users treat the brochures or what purpose you have for them. There are basically just two qualities that impact this - coating and paper weight.
Technically we only offer three types of coating on the paper - matte, gloss and uncoated. This is mainly for the asthetic side of your need in terms of how smooth or shiny the surface of the paper is (glossy) or if you want a more textured or dull finish (matte). The design or artwork are sometimes enhanced by the type of coating you select as gloss or matte can project different moods or themes. If you need to write on the brochures, the recommendation would be to use uncoated paper which comes with no gloss or matte finish.
The other consideration is the weight of the paper or thickness. If you are only using the brochure for single use (giving it out and expecting the user to look at it and dispose of it shortly after), you would probably need to use a lightweight and less costly 70 lb paper. If it has a full bleed and trifolded, it is likely that this may be placed on a rack or on display for people to pick up and read. Users need to keep it for reference so it's best to use the 100 lb paper which is fairly sturdy and the standard for most customers. If you need the brochure to be very sturdy and last a longer time, you have the option for the heavier stocks like the 10 pt or 14 pt cover stocks. The 14 pt is actually the same stocks we use for post cards and business cards so you can select this if you expect the user to keep the brochure as reference and will be handling and unfolding it repeatedly.
We would be happy to check if we can customize the order or provide you with alternative options available to meet your printing needs! We need to know the full specification of your potential order for us to provide you with accurate pricing. You may enter the full specifications here:
Your files will be reviewed for printing errors without paying a cent.
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