Restaurant Marketing Materials to Boost Google Reviews

Written by UPrinting - Updated on April 11, 2025

Share this article

Last updated on April 11th, 2025 at 05:47 am

Google reviews have become a cornerstone of success for restaurants. They shape your online reputation, help attract new customers and boost your visibility on search engines. A single positive review can tip the scales for someone deciding where to eat, while a steady stream of great reviews builds trust and loyalty over time.

So how can you encourage your diners to leave those crucial reviews? Simple: by using clever, well-designed marketing materials that make it easy and enjoyable for customers to share their experiences. Let’s explore some creative options to get started!

Essential Marketing Materials to Encourage Google Reviews

Printed marketing materials are an easy way to remind and encourage customers to leave a review. When thoughtfully placed and well-designed, they can turn a great dining experience into a glowing online review. Here are some must-haves for your restaurant:

♦ Table Tents & Cards

Table tents and small cards are perfect for sparking a quick response while customers are still enjoying their dining experience.

Design these materials with inviting text, such as, “Loved your meal? We’d love to hear about it on Google!”
Add a QR code that links directly to your Google Review page. This eliminates any confusion and makes the process simple.
Keep the design clean and aligned with your restaurant’s branding, using your logo and colors for consistency.

Why they work: Table tents and cards are hard to miss when placed on dining tables, and they encourage customers to act while their experience is fresh.

♦ Signage & Posters

Posters near exits or in high-traffic areas of your restaurant can serve as a friendly last reminder to leave a review.

Use short, polite phrases like, “Thank you for dining with us! Share your experience on Google.”
Include a QR code and some visuals, such as an image of a phone scanning a code, to make the process more approachable.

Why they work: Customers are more likely to take action when reminded just before leaving, especially if it’s easy to do.

♦ Review Request Stickers

Stickers can go in unexpected but strategic places: windows, doors, or even takeout bags. They’re small but impactful.

Use phrases like, “We’d love your feedback! Leave a review on Google.”
Make the design vibrant and eye-catching but keep the message simple.

Why they work: Stickers extend your message to takeout customers and reinforce your request in a casual, unintrusive way.

♦ Drink Coasters

Coasters offer a playful way to remind customers to leave a review.

Add fun text like, “Sip, Savor, Share – Leave a Review!” or “Enjoyed your drink? Share your thoughts on Google!”
Print a QR code directly onto the coaster for easy access.

Why they work: They’re fun and conversational, aligning perfectly with the laid-back vibe of enjoying a drink.

♦ Loyalty Cards and Brochures

Loyalty cards can do more than encourage repeat visits—they can nudge customers toward leaving a review.

Include a space on the card or brochure to ask for a review, with a QR code or short link.
Consider small incentives, like a free appetizer or a discount on their next visit, for leaving a review.

Why they work: These materials blend review requests with added perks, building goodwill with customers.

♦ Restaurant Window Clings

Window clings are excellent for catching the attention of both walk-in customers and passersby.

Use simple, inviting text such as, “Loved your visit? Leave us a Google review!”
Position them prominently on entrance doors or large windows.

Why they work: They create a professional, polished look and remind customers even before they leave your establishment.

Branding and Design Tips for Effective Review Materials

♢ Ensure all materials match your restaurant’s branding. Consistency in branding is essential for creating a polished and professional look. Your marketing materials should seamlessly reflect the identity of your restaurant.

Include Your Logo:

Make sure your logo is prominently featured on every item, whether it’s a table tent, coaster, or poster. This reinforces your brand and makes your materials instantly recognizable.

Stick to Your Brand Colors:

Use your restaurant’s established color scheme to tie the materials to your overall theme. If your brand uses earthy tones or vibrant, bold colors, carry those through to your marketing pieces.

Match Your Style:

Whether your restaurant is casual, upscale, or themed, your design should mirror that atmosphere. For instance, a cozy café might use warm tones and handwritten-style fonts, while a modern bistro might opt for sleek designs and minimalist elements.

♢ Use friendly, inviting language in call-to-actions. The way you ask customers for reviews can make a big difference. Inviting language encourages participation without feeling pushy.

Be Polite and Grateful:

Use phrases like, “We’d love to hear your thoughts!” or “Thank you for dining with us—share your experience on Google!” This approach feels warm and genuine.

Make It Simple and Actionable:

Keep your instructions clear and easy to follow, like “Scan the QR code to leave a review in seconds!”

Inject Personality:

Depending on your restaurant’s vibe, you can add a touch of humor or playfulness. For example, “Enjoyed your meal? Let the world know—on Google!” adds a lighthearted tone.

♢ Keep designs simple, professional, and easy to read. Visual clutter can overwhelm customers, so focus on clean, organized designs that communicate your message at a glance.

Highlight the Key Message:

Make your call-to-action the most noticeable part of the design. Use bold fonts, contrasting colors, or larger text to draw attention.

Focus on Readability:

Choose fonts that are clear and easy to read, even from a distance. Avoid overly decorative fonts that might distract from the message.

Optimize QR Codes:

Place the QR code prominently on your materials, ensuring it’s large enough to scan easily. Provide enough white space around it to make it stand out.

Use High-Quality Visuals:

If you include photos, such as a picture of your food or a phone scanning a QR code, make sure they are crisp, high-resolution images.

Positive Google reviews can make a world of difference for your restaurant. By investing in thoughtful marketing materials, you can gently remind customers to share their experiences, building your online reputation one review at a time. From table tents to window clings, these tools are simple yet powerful ways to encourage reviews without disrupting the customer experience.