How to Choose the Best Custom Box for Your Product
Using the correct box for your business is crucial to ensuring profits, landing repeat customers, and upholding a brand image. A customer is less likely to buy again if they receive a damaged box in the mail. If they are shopping in person, your display identifies the item and provides the information consumers want. Selecting a suitable box ensures the item(s) are protected and presented well. In this article, learn more about the packaging features that are necessary in choosing the correct custom box.
Function
Your box should be made for its purpose. The box you use for e-commerce deliveries will differ from single-item boxes on display at groceries or store shelves. If you mail multiple items to customers, a mailer box can fit differently sized products and present them in an appealing manner. Shipping boxes offer the generous space and additional security required for businesses that deliver items in bulk, like moving companies or wholesale providers. Small to medium companies displaying single items typically go for product boxes. You can customize box types according to the number of products it will carry.
Styles
If you need more precise box options, consider the various box styles that offer flexibility in how you package and seal individual items:
- • The straight tuck-end box is the most popular box style. It has tuck flaps on both ends that are on the same side before sealing. You can customize the size to fit various items.
- • The straight tuck-end box is the most popular box style. It has tuck flaps on both ends that are on the same side before sealing. You can customize the size to fit various items.
- • The pillow box pops into its shape and houses small items. Closure tabs are overlapped for fast and easy assembly.
- • Snap-lock bottom box only takes three steps to complete its assembly. First, fold the large bottom flap. Then fold the end panels before folding and pressing the bottom flap into the other three panels.
- • The dispenser box has a perforated window that’s easy to tear and provides an opening for dispending individually packaged products. This is recommended for single-serve supplements and beverages.
Material
The box’s material determines how well it holds up on display or in transit. Product boxes can be printed in two materials: cardstock or corrugated cardboard. Cardstock is built for store displays or items delivered inside a thicker corrugated cardboard mailer or shipping box. The 14 pt. cardstock works best for small, single lightweight items, while the thicker 18 pt. or 24 pt. cardstock offers additional protection for slightly heavier individual items.
Corrugated cardboard is composed of three layers that withstand external impact. Our mailer or shipping boxes use this material for its enhanced protection. It’s also your best bet when shipping fragile items or products that need to stay sealed before arriving on your customer’s doorstep.
Size
Getting the correct size for your custom product box ensures the items fit properly and can be safely delivered. Mailer boxes offer a large width or height to hold multiple items, while shipping boxes are your best bet for providing a bigger number of products in one go. The various product box style sizes will depend on the actual size of your product.
Budget
Other box features such as a thicker cardstock, premium coatings like gloss or spot UV and custom inserts will cost more than a mailer box made of standard corrugated cardboard. Businesses that want to invest in branding to a high-end market can explore these options. You can save on costs for smaller companies on a limited budget with bulk orders. The larger your box order quantity, the less you spend per piece to maximize the total cost.
Other Packaging Alternatives
Boxes may be too costly or space-consuming for business owners with limited
resources. If you send smaller items requiring additional
protection, mailers offer similar protection and easy assembly using
lightweight yet durable paper and plastic materials.
Bubble mailers are padded with bubble wrap to protect items
from damage during shipping. Thanks to its self-sealing features, items are
easy to pack and send for delivery.
Poly mailers come in a waterproof and tamper-resistant
plastic that suits smaller, non-fragile items. The material is also
lightweight enough to save you on shipping costs.
Packaging is integral to sustaining your business. Finding the right box and choosing the right features can assure customers a safe delivery of their purchased items. Start creating product boxes, shipping boxes, or mailer boxes today to explore these possibilities. UPrinting makes it easy with its 3D online design tool to customize and preview the design before production. Check out how you can choose the correct custom box and create it today
